Thursday, September 20 four vehicles from The McDonald’s Classics Collection will be on display in advance of their impending sale at auction at Mecum’s Chicago 2018 classic and collector car auction to take place on October 25-27 at the Renaissance Schaumburg Convention Center.
Collection owner Jim Wiese and representatives of Mecum Auctions will be in attendance for interviews and photos.
What: Four vehicles from The McDonald’s Classics Collection
Where: McDonald’s River North
When: 11 a.m. to 1 p.m. CDT on Thursday, September 20
While the enduring McDonald’s Corporation traces its roots to San Bernardino, California, and brothers Maurice and Richard McDonald, the McDonald’s that is known today was officially founded in 1955 in Des Plaines, Ill., by the notorious late business mogul Ray Kroc. After Kroc’s official purchase of the company, the Des Plaines location became known as McDonald’s Store No. 1.
The Des Plaines building went through several remodels throughout the decades, and in 1984, the same year of Kroc’s death, it was demolished. However, the McDonald’s Corporation chose to honor the No. 1 Store’s legacy in a big way just a year later, building a full-size replica of the original restaurant to serve the exclusive purpose of presenting a museum space spotlighting McDonald’s rich history.
Arguably the best parts of the entire display were the four period-correct automobiles that were strategically placed in the museum’s parking lot. The stunning collector-grade cars were all built in the same year that Kroc opened his first McDonald’s, and they all seemed to embody the success that he quickly achieved by doing so. Their abundant chrome work and glistening two-tone paint schemes seemed to promote the affluence and prosperity associated with Kroc’s entrepreneurial accomplishments.
As years passed, the building deteriorated and was closed to the public in 2008, but someone continued to care for the cars, covering them when the weather was bad and removing them from the lot entirely for storage during the harsh Illinois winters. As such, even as the building they sat sentry before slowly fell victim to the elements, eventually slated for demolition, the cars continued to shine as an attraction unto themselves.
Now returned to their original splendor, the McDonald’s cars are a sight to behold. Yet as beautiful and desirable as they are on their own, when coupled with their unique backstory, these vehicles are catapulted into that category of collectability that transcends the automotive realm. These cars, affectionately dubbed The McDonald’s Classics Collection, will forever be woven into the very fabric of the McDonald’s phenomenon.
The four cars—including 1955 models of the Chevrolet Bel Air, Chrysler New Yorker St. Regis, Oldsmobile Delta 88 and the Ford Crown Victoria—will cross the auction block at no reserve on Saturday, October 27 at Mecum Chicago 2018.
More information on these and other vehicles to be offered at Mecum Chicago 2018 can be found at Mecum.com.
Contact: David Morton, Mecum Auction